Pedestrians Valued on SC’s Most Iconic Drive

If you were a business owner, how much would you pay so that your patrons could safely reach your front door?  The answer, in Myrtle Beach at least, is $3,000. 

Sunday’s Charlotte Observer reports that hoteliers along Ocean Boulevard approached the City of Myrtle Beach in search of pedestrian improvements.  The City agreed to split the cost of mid-block pedestrian crossings with them 50/50. 

A mid-block crossing in North Charleston, located where no stop sign or signal exists to pause through-traffic

The improvements are part of a larger effort to make Ocean Boulevard safer and more accessible for everyone.  Bicycle lanes will replace two automobile lanes and a left-turn lane will be introduced. Mid-block crossings are needed for pedestrians because signalized intersections are currently too few and far between.

Myrtle Beach is perhaps fortunate that it could afford to reduce the number of automobile lanes on Ocean Boulevard. City-commissioned studies, according to staff, reported that pedestrians could not safely cross four lanes of traffic on this street even in a crosswalk. Many communities do not have the luxury of spare automobile travel lanes.  The answer to their challenge is good urban design and appropriate engineering, not to throw in the towel.  State law dictates that motorists stop for pedestrians in a crosswalk. A rebuttal that crosswalks should not be provided because too many motorists fail to yield the right of way is akin to arguing for abolishment of speed limits on account of motorists typically driving 5 mph above the posted limit or of turn signal requirements because too few signalize their intentions.

The Myrtle Beach business community and city government concluded their changes are appropriate because Ocean Boulevard is a destination. Getting travelers safely and conveniently to this place is more important than getting motorists through it. Evidence that good urban design is good for business. Good urban design is good for South Carolina.

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